Brand and Marketing Guides

Equal Opportunity Statement requirements, brand guidelines, and more!

Articles (5)

Pinned Article Brand Guidelines

The FSW Brand Guidelines provide comprehensive rules for maintaining a consistent visual and verbal identity across the college. They cover the use of logos, colors, and fonts, ensuring all materials reflect FSW’s values and mission. The guidelines also define the brand voice, emphasizing positivity and active engagement, and outline social media best practices to protect the college’s reputation and ensure consistent branding across platforms.

Pinned Article FAQs

The FAQ offers guidance on requesting design projects with FSW's Office of Marketing & Strategic Communications (OMSC). It outlines timelines for requests, from simple flyers to large-scale projects, and provides instructions on using Canva for branded content. The FAQ also covers promotional item purchases, social media accounts, and logo usage, ensuring alignment with FSW's brand guidelines.

Branded Email Signature

Use the FSW Email Signature Generator (America 250) to upgrade your signature in minutes and keep our emails looking sharp, consistent, and proudly tied to the college’s brand. Instead of everyone hand-building their own version (and accidentally inventing new fonts, spacing, or “creative” layouts), the generator gives you a polished, official signature that displays cleanly in Outlook and helps represent FSW the same way every time.

Public Access on Campus

FSW is a public college, so many campus areas are open to the public as long as activity is lawful and doesn’t disrupt operations or infringe on privacy. The article outlines common allowed vs. restricted spaces and links the guidance to Florida Statute §1004.097 and the FSW Student Handbook.

Promotional Item or Paper/Mailing Product Ordering

This article summarizes the process for requesting vendor quotes for promotional or paper products.