Brand and Marketing Guides

Equal Opportunity Statement requirements, brand guidelines, and more!

Articles (2)

Pinned Article Brand Guidelines

The FSW Brand Guidelines provide comprehensive rules for maintaining a consistent visual and verbal identity across the college. They cover the use of logos, colors, and fonts, ensuring all materials reflect FSW’s values and mission. The guidelines also define the brand voice, emphasizing positivity and active engagement, and outline social media best practices to protect the college’s reputation and ensure consistent branding across platforms.

Pinned Article FAQs

The FAQ offers guidance on requesting design projects with FSW's Office of Marketing & Strategic Communications (OMSC). It outlines timelines for requests, from simple flyers to large-scale projects, and provides instructions on using Canva for branded content. The FAQ also covers promotional item purchases, social media accounts, and logo usage, ensuring alignment with FSW's brand guidelines.