The Office of Marketing & Strategic Communications at FSW enhances the College's image, positioning it as a top institution in Southwest Florida for education and workforce development. We strive to effectively communicate FSW’s mission, values, and achievements to internal and external audiences through strategic marketing initiatives, innovative communication strategies, and compelling content creation.
The department is responsible for managing all aspects of the organization’s marketing and communication efforts, including:
Brand Management: Ensuring consistent representation of the organization’s brand across all channels and materials.
Content Creation: Developing engaging content for various platforms, including websites, social media, newsletters, video, and promotional materials.
Student Communications: Facilitating clear and effective communication within the organization, including managing internal newsletters, announcements, and updates.
External Communications: Building and maintaining relationships with external stakeholders, including prospective students, media, partners, and the community. This includes handling media inquiries, press releases, and public relations efforts.
Digital Marketing: Overseeing the organization’s online presence, including website management, social media strategy, email marketing, and digital advertising campaigns.
Market Research: Conducting research to understand market trends, audience preferences, and the effectiveness of marketing strategies, and using these insights to inform future campaigns.
The Marketing & Strategic Communications team works closely with all College departments, offering marketing consultations, campaign strategy, media placement, and graphic design services. All media relations, FSW’s weekly Buc Bulletin, mass email communications, electronic signage, and FSW social media accounts are also coordinated through the Marketing and Strategic Communications Office. Employees are encouraged to collaborate early in their project planning.
For detailed procedures and request forms, visit the Marketing & Strategic Communications webpage.